If your business requires market research, we provide the services. Market research keeps you informed about your business, market, the industry and the customers you are serving/ intend to serve. A market survey is an important requirement for initiating any successful business. The objective of a market survey is to collect information on various aspects of the business and provide insight into the market dynamics of the product / service / sector. Market survey is a tool through which businesses can identify target market, new markets, new products/services, new business opportunities. It reduces the risk of investing in any venture/ business risk.
Market survey comprises of following aspects of the market
1. Consumer Research
2. Current market size of the product,
3. Potential size of the market,
4. Demand & supply
5. Pros and cons of the product in a particular location,
6. Product applications in various fields,
7. Competition (including product & services, market share, current customers, positioning and promotion strategies, partnerships/alliances/distributors etc)
8. Potential competitors
9. Market trends
